Introduction to SEO

This document is intended for webmasters and site owners who want to investigate the issues of SEO ( Sarch Engine Optimization ) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document.

   Information presented in this text can be divided into several parts:

   - Clear-cut seo recommendations, practical guidelines.

   - Theoretical information that we think any seo specialist should know.

   - Seo tips, observations, recommendations from experience, other seo sources, etc.

How Search Works

Doorway page

Doorway pages are web pages that are created for Spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.

What Is The Google Dance?

Whenever we are at trade shows, run seminars, or speak at symposiums we get asked the question "what is the Google dance?" We've heard a few different things referred to as "the Google Dance", but only one is really correct. It's the period when Google is rebuilding its rankings, and results fluctuate widely for a 3 to 5 day period.

How Often Does The Google Dance Happen?
The name "Google Dance" was in the past used to describe the period that a major index update of the Google search engine are being implemented. These major Google index update occured on average every 36 days or 10 times per year. It was easiest be identified by significant changes in search results, and by an updating of Google's cache of all indexed pages. These changes would be evident from one minute to the next. But the update did not proceed as a switch from one index to another like the flip of a switch. In fact, it took several days to finish the complete update of the index.

Because Google, like every other search engine, depends on their customers knowing that they deliver authoritative reliable results 24 hours of the day, seven days a week, updates pose a serious issue. They can not shut down for maintenance and they cannot afford to go offline for even one minute. Hence, we had the Dance. Every search engine goes through it, some more or less often than Google. However, it is only because of Google's reach that we pay attention to its rebuild more than that of any other engine.

Since August 2003, the famous / infamous Google Dance is no more. Or rather it has become less dramatic. Google now performs updates every week, with most movement occurring on Mondays. These ongoing updates feature mostly minor algorithm and index updates.

So, during any month there will be minor changes in rankings. This is because Google's bot or spider is always running and finding new material. It also happens because the bot may have detected that a website no longer exists, and needs to be deleted from the index. During the Dance, the Googlebot will revisit every website, figure out how many sites link to it, and how many it links out to, and how valuable these links are.

Because Google is constantly crawling and updated selected pages, their search results will vary slightly over the course of the month. However, it is only during the Google Dance that these results can swing wildly. You also need to consider that Google has multiple data centers, sharing more than 10,000 servers. Somehow, the updates to the index that occur during the month, and outside of the Google Dance have to get transferred throughout. It's a constant process for Google, and every other search engine. These ongoing, incremental updates only affect parts of the index at any one time.

Checking The Google Dance

Until January 2004, Google had 12 main www servers online, which were as follows:

    * www-ex.google.com - (where you get when you type www.google.com)
    * www-sj.google.com - (which can also be accessed at www2.google.com)
    * www-va.google.com - (which can also be accessed at www3.google.com)
    * www-dc.google.com
    * www-ab.google.com
    * www-in.google.com
    * www-zu.google.com
    * www-cw.google.com
    * www-fi.google.com - found in May 2003.
    * www-gv.google.com - found in August 2003.
    * www-gv2.google.com - found in September 2003.
    * www-kr.google.com - found in October 2003.

At some point in January, these servers stopped accepting connections, and the only servers easy to connect to were:

    * www.google.com
    * www2.google.com
    * www3.google.com

As well as the numeric address databases - which people keep discovering, and kindly help us keep abreast of.

    * 216.239.37.99
    * 216.239.39.99
    * 216.239.41.99
    * 216.239.51.99
    * 216.239.37.104
    * 216.239.41.104
    * 216.239.37.147
    * 64.233.161.98
    * 64.233.161.99
    * 64.233.161.104
    * 64.233.161.105

At any time during an index update you can check the Google servers, and they will display sometime wildly differing results, thus they are said to be "dancing", and hence the name "Google Dance".

In the past, the easiest way to check if the Google Dance was happening was to go to www.google.com, and do a search. Look at the blue bar at the top of the page. It would have the words "Results 1 - 10 of about 626,000. Search took 0.48 seconds" Then check the same search on www2.google.com, and www3.google.com. If you were seeing a different number of total pages for the same search, then the Google Dance was on. You could also check all the variations above. www2 is really www-sj, and www3 is www-va. We have found that all the others need their full www-extension.google.com in the url if you want to test them properly. Once the numbers, and the order of results on all 10 www's are the same, you knew the dance is over.

Importance Of The Google Dance

For most people, this event in and of itself was not important. However for anyone in the search engine optimization industry it was a period of note. Pages got temporarily dropped. Sometimes it lasted a day. People panicked. Then they are re-added, and they are better placed than before, and things calmed down. It's interesting to see how overpoweringly important this one engine is. For more information on about this search engine, or any other, please read our sections on The Search Engines.

About Google Instant

Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

Benefits

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Pay per Click (PPC) is online Search Engine Marketing technique applied on search engines to drive relevant traffic to your website within a short period of time. Getting naturally listed on search engines takes time and that’s why pay per click (PPC) as an online advertising tool gains prominence.

The best and most popular PPC search engines are Google Adword, Yahoo search marketing and Microsoft ad center. With PPC advertising you can get immediate visibility to your website which may lead to more traffic on your website.

Key benefit of Pay per Click Campaign

• Quick to launch

• Instant Results or Traffic

• Easy to track and measure conversions

• Budget Controlling

• ROI Assessment

• Traceable Advertising

Our PPC Campaign Strategy

The best and most popular PPC search engines are Google Adword, Yahoo Search Marketing (formerly known as Overture) and Microsoft Ad Center. SBwebx will perform extensive keyword research before setting up your PPC campaign. We will monitor your PPC accounts for click and impression and will track your “Return on Investment” (ROI) to know how much profit your advertising budget is buying. Outline for our Professional PPC Strategy is mentioned below:

• Setting your Goal & Account

• Keyword Research, analysis and suggestion

• Ads Development and Creativity

• Landing Pages

• Bid Management & Strategy

• Tracking Conversions and ROI

• Reporting, Observations and Recommendations

Out of all of the three major Paid placement services (Google, Yahoo & Live), Google Adword is major drivers in potential visit or to website as well as in popularity. So we always suggest to our clients for targeting Adword when they are looking to run a Paid Placement campaign. Some search engines implement the theory, who ever bid is highest will gets the top positions but Ad position in Google will mostly depend on some other factors also. This is why we always spay attentions to relevancy as well as creativity of your Ads to get high positions in Adword and reduce cost.

PPC Campaign management Professionals at our Internet marketing division are very well prepared with all the expertise and skills to ensure that our clients get good return on investments (ROI) and they meet all their PPC marketing targets.

Web Page Optimization

Search Engines have programs called "Spiders" which collect information about your web pages so as to confirm what your pages are about. Page optimization is an important aspect of any website. Clearly, on page and off page optimization are both powerful and important aspects to make sales lead and increase traffic to your website. Without search engine optimized web pages your website may not rank well within the search engines for particular keywords. Search Engines analyze over 100 On-Page factors so as to analyze and rank your web pages.

On-page optimization consists of all variables which your website pages have. These variables include: content, keyword density, meta-tags, internal link structure, etc.To be successful, the pages of your web site need to be developed, structured and designed with SEO in mind. This can be done through the process of creating a defined keyword strategy, mapping internal linking structures and adjusting the HTML tags used on your web site. If you want to maintain a successful web presence, you need on page optimization services provided by SBwebx.

In off page submission, external factors like number of links to the domain decide the web site ranking. SBwebx utilizes these off pages factors carefully and implement them in the websites so as to achieve top rankings. Our main motive is to get your website connected with the potential industry and raise your search engine ranking at the same time.

Off page optimization includes:-

Link building to improve link popularity of websites

Reciprocal linking

Improving page rank

Directory submission

Article submission

Social Bookmarking Services (Search Media Optimization (SMO)

Social Media Optimization (SMO) (Social bookmarking), also known as Web 2.0 marketing is a new technique to attract visitors to your website through marketing your website in popular social networking websites like Digg, Del.icio.us, Myspace, Youtube, Facebook, Twitter, LinkedIn etc and there by attracting visitors to your website. Social bookmarking has become a powerful tool for Search engine experts to increase the traffic and quick search engine rankings, but not many search engine experts know this tricks.

Affordable Search Engine Optimization (SEO) Company

SBwebx is professionally managed group providing wide and affordable SEO services. If you are looking for your presence on the web put your money on us to get unbelievable results. Our motive is simple to generate greatest sale and marketing result possible from Search Engine Optimization.

SBwebx an India based SEO firm specialized in providing Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay per Click services (PPC) for businesses globally. We are here for only one vision to see your business growing on internet. Sbwebx provides you the best and cheap way so that your website is visible for search engines and available to largest possible audiences.

In a short span of time we are working on major online business solution activities for our client worldwide (most of them from US and UK). We provide every possible assistance to our clients for internet promotion and give them a global stand. Our experts present cost efficient solutions for all kinds of internet business promotions.

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SBwebx works with all small, medium, and large businesses globally. We calculate your objectives and requirements initially. After a complete evaluation and analysis of your keyword phrases, we will make a strategy to reach our Organic SEO results. We believe that the best insurance to be well ranked against your competitors is to keep updates with search engine techniques and algorithm.

We are focused and passionate to manage successful web solutions and want to make every client of our successful.

Email Marketing

Email Marketing is one of the forms of direct marketing in which we use electronic mail as a means of communicating different audiences. Direct Email Marketing is quick and easy to deploy, cost effective and traceable. Email Marketing can generate you high quality leads and can make brand awareness among customer globally.

Some of the advantages of Email Marketing are:-

• Increases awareness of your product and services.
• Drives traffic and registration to your web.
• Increase customer loyalty.
• Strengthens brand awareness and customer relationship.
• Most affordable with immediate results.
• Enhances relationship with old and new customers.

Basic mechanism of E-mail Marketing is by sending electronic mails to potential customer with the motive of convincing them to buy something or avail any service. Email marketing service is inexpensive and instantaneous. Sending out SPAM emails and informing customer about your products and services is not part of our e-marketing strategy. SPAM emails are never advisable because most of the times these have damaging effect to an online campaign.

The whole concept of campaign is centered on communicating your message to customer with best suitable way. If you are interested in reaching potential customers as fast as possible and are looking for effective email marketing Solutions then SBwebx is the best place for you. Email marketing requires lots of attention and efficiency for a successful online business solution. With E-marketing you can target overseas and global clients without any time constraints. SBwebx provide full service solutions for our clients and implement email campaigns for them, and help our clients achieve better results through email marketing.

So the next time you want to start a genuine e mail campaign SBwebx is the best and affordable option for you.