Creating Correct Content

The content of a site plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your site with good content.

Content uniqueness. Search engines value new information that has not been published before. That is why you should compose own site text and not plagiarize excessively. A site based on materials taken from other sites is much less likely to get to the top in search engines. As a rule, original source material is always higher in search results.

While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your site is only the first step and it is the easiest one. The truly difficult task is to make them stay on the site and convert them into purchasers. You can only do this by using good content that is interesting to real people.

Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly developing. Also, the more useful text your site contains, the more visitors it attracts. Write articles on the topic of your site, publish visitors' opinions, create a forum for discussing your project. A forum is only useful if the number of visitors is sufficient for it to be active. Interesting and attractive content guarantees that the site will attract interested visitors.

A site created for people rather than search engines has a better chance of getting into important directories such as DMOZ and others.

An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.

As final tip…there is an old German proverb: "A shoemaker sticks to his last" which means, "Do what you can do best.” If you can write breathtaking and creative textual prose for your website then that is great. However, most of us have no special talent for writing attractive text and we should rely on professionals such as journalists and technical writers. Of course, this is an extra expense, but it is justified in the long term.

Link partners

Another factor that some search engines consider part of the link popularity equation is link relevancy. When an engine finds a link from one site to another site, it compares the content of both the sites to determine if the sites are thematically similar. A link from a site that contains similar content to your site is assigned a greater weight than a link from an unrelated site.

Let’s look at silver platter foods again. Silver platter is a web site consisting of a number of pages offering gourmet foods and goods. A search engine will look at its web page and see that they are well optimized and targeted. But how does the search engine know silver platters foods is reputable com- pany worthily of high rankings? The completion for gourmet foods companies on the internet is intense. How can search engine determine which sites should be assigned the highest rankings for searches relating to gourmet foods?

It makes sense for search engine to look beyond the optimization of silver platters pages and consider the quantity and quality of incoming links to the silver platters site. If mike Merlot perfected a web page pertaining to pinot noir wines sense and also had links to this page from various well-known vineyards in Napa valley and Italy and form large gourmet web sites such as gourmet.com, that page would probably score highly for a search on pinot noir. Search engine would see that other related sites with high link popularity considered the silver platter site to be worth linking to. In a sense, having a large, well known site in your industry linking to your site can be considered akin to an endorsement of your site from a reputable source.

The best way to increase your site’s link popularity is to find web site within your industry and persuade them to become one of your link partners, meaning that they will link to your site in exchange for your site linking back to theirs. Link partners do not have to be limited to commercial sites. In fact, some of the best link partners are educational or information sites. As long as the site contains content that is related in some way to your site’s content, it can be a worthwhile link partner.

Benefits of Social Bookmarking

Social Bookmarking

Increased Traffic - As more and more people read your bookmarked blog post/ web article and vote for it, the more popular it becomes & the traffic to your site increases. 

Increased Visibility & Branding - Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people, increasing your visibility ten notches and getting you more branding.

Get more Links - Each of these Popular Social Bookmarking Sites see tremendous volumes of traffic on a daily basis, if your blog/website has good content on it, chances are that several of these users will link to your content, thus getting you relevant links which will ultimately lead to an increase in your Rankings in the Search Engines.

Hidden Text, a Deceptive SEO Method

The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit SEO methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine. 

One-pixel links, SEO deception

This is another deceptive SEO technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.

One Page SEO – One Keyword Phrase

For maximum SEO try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank. 

SEO and the Main page

Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites 

Common SEO mistakes

Graphic header

Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width. 

Graphic navigation menu

The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images. 

Script navigation

Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots. 

Session Identifier

Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them. 

Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.

Redirects

Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.