Proper submission to the major Directories is critical

One of the most significant changes in search engine marketing in recent years has been the rise in the popularity of human –reviewed directories and catalogs like Look smart, yahoo, and open directory. Some search engines prominently display directories listing for many popular searches.  MSN is a prime example. 

Do a search on MSN, and you’ll generally find the first page of result s dominated by Looksmart directory listings. Some of the other major engine also listing directory results prominently or at least emphasize them in various ways. You can recognize directory listings since they are often called “Web site results” rather than “Web Page Results.”

Once you submit to a directory, it‘s difficult to go back and correct mistakes later. Some of them, are it’s of utmost importance to get right the first time. There are many strategies for achieving great visibility with the directories. Some of them involve keyword placement and some involve human psychology.Tiips for other directories are found in the directory submission position Gold’s submitter. Read all the information you can about submitting to each directory before you submit .Even if you’ve poorly, you should find some strategies to help you reverse the damage.

Target the right keywords

For those of you who are new to search engine marketing, a keyword is simply a word or phrase that people would search on to find your web site. You might think that choosing the right keywords to target would be a no brainier. However, you’d be surprised at how many people jump in, optimize their web site, and achieve top rankings. They then cry out in dismay when their hit registers no more visitors than it did before they want to all the work to tune up their site.

What happened? They failed to choose keyword that people were actually looking for. Therefore, I recommend you:
 

• Brainstorm a list of keywords and phrases that apply to your web site’s products and services. Try to place yourself in the shoes of the web searcher. Avoid generalities like “small business”. Yes, you may sell a product for small business, but who is going to search for “small business” when they are looking for a new windows accounting program?
   
• Take advantage of excellent services like word tracker  to tell  you which keyword are popular but not so competitive as to make a top ranking next to impossible. There’ a fine line between targeting keyword that are too general or competitive versus keyword  phrases that are so specific that few people ever think to search for them .word tracker handles both with ease. In addition, word tracker will do much of the brainstorming for you by taking a couple of keyword and producing a broad list of related words and phrases from which to choose.         

Again. Please don’t make the mistake of picking wrong keyword. Nothing is more disappointing that taking the time to achieve top ranking and then seeing   no increase in traffic form all your efforts.   Also, don’t pick keywords that are too popular or broad like” games “or “Entertainment.”  You’ll not only get visitors that are likely to buy product, but you amount of work needed to again that ranking will not be worth the trouble.  You’ll then join the ranks of misinformed critics screaming” search engine” optimization doesn’t work –don’t waste your time “search engine optimization works and works well, if you take time to do it right.