February 15, 2011

Hidden Text, a Deceptive SEO Method


The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit SEO methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine. 

One-pixel links, SEO deception
This is another deceptive SEO technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.

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