Target the right keywords

For those of you who are new to search engine marketing, a keyword is simply a word or phrase that people would search on to find your web site. You might think that choosing the right keywords to target would be a no brainier. However, you’d be surprised at how many people jump in, optimize their web site, and achieve top rankings. They then cry out in dismay when their hit registers no more visitors than it did before they want to all the work to tune up their site.

What happened? They failed to choose keyword that people were actually looking for. Therefore, I recommend you:
 

• Brainstorm a list of keywords and phrases that apply to your web site’s products and services. Try to place yourself in the shoes of the web searcher. Avoid generalities like “small business”. Yes, you may sell a product for small business, but who is going to search for “small business” when they are looking for a new windows accounting program?
   
• Take advantage of excellent services like word tracker  to tell  you which keyword are popular but not so competitive as to make a top ranking next to impossible. There’ a fine line between targeting keyword that are too general or competitive versus keyword  phrases that are so specific that few people ever think to search for them .word tracker handles both with ease. In addition, word tracker will do much of the brainstorming for you by taking a couple of keyword and producing a broad list of related words and phrases from which to choose.         

Again. Please don’t make the mistake of picking wrong keyword. Nothing is more disappointing that taking the time to achieve top ranking and then seeing   no increase in traffic form all your efforts.   Also, don’t pick keywords that are too popular or broad like” games “or “Entertainment.”  You’ll not only get visitors that are likely to buy product, but you amount of work needed to again that ranking will not be worth the trouble.  You’ll then join the ranks of misinformed critics screaming” search engine” optimization doesn’t work –don’t waste your time “search engine optimization works and works well, if you take time to do it right.