Another factor that some search engines consider part of the link popularity equation is link relevancy. When an engine finds a link from one site to another site, it compares the content of both the sites to determine if the sites are thematically similar. A link from a site that contains similar content to your site is assigned a greater weight than a link from an unrelated site.
Let’s look at silver platter foods again. Silver platter is a web site consisting of a number of pages offering gourmet foods and goods. A search engine will look at its web page and see that they are well optimized and targeted. But how does the search engine know silver platters foods is reputable com- pany worthily of high rankings? The completion for gourmet foods companies on the internet is intense. How can search engine determine which sites should be assigned the highest rankings for searches relating to gourmet foods?
It makes sense for search engine to look beyond the optimization of silver platters pages and consider the quantity and quality of incoming links to the silver platters site. If mike Merlot perfected a web page pertaining to pinot noir wines sense and also had links to this page from various well-known vineyards in Napa valley and Italy and form large gourmet web sites such as gourmet.com, that page would probably score highly for a search on pinot noir. Search engine would see that other related sites with high link popularity considered the silver platter site to be worth linking to. In a sense, having a large, well known site in your industry linking to your site can be considered akin to an endorsement of your site from a reputable source.
The best way to increase your site’s link popularity is to find web site within your industry and persuade them to become one of your link partners, meaning that they will link to your site in exchange for your site linking back to theirs. Link partners do not have to be limited to commercial sites. In fact, some of the best link partners are educational or information sites. As long as the site contains content that is related in some way to your site’s content, it can be a worthwhile link partner.
Let’s look at silver platter foods again. Silver platter is a web site consisting of a number of pages offering gourmet foods and goods. A search engine will look at its web page and see that they are well optimized and targeted. But how does the search engine know silver platters foods is reputable com- pany worthily of high rankings? The completion for gourmet foods companies on the internet is intense. How can search engine determine which sites should be assigned the highest rankings for searches relating to gourmet foods?
It makes sense for search engine to look beyond the optimization of silver platters pages and consider the quantity and quality of incoming links to the silver platters site. If mike Merlot perfected a web page pertaining to pinot noir wines sense and also had links to this page from various well-known vineyards in Napa valley and Italy and form large gourmet web sites such as gourmet.com, that page would probably score highly for a search on pinot noir. Search engine would see that other related sites with high link popularity considered the silver platter site to be worth linking to. In a sense, having a large, well known site in your industry linking to your site can be considered akin to an endorsement of your site from a reputable source.
The best way to increase your site’s link popularity is to find web site within your industry and persuade them to become one of your link partners, meaning that they will link to your site in exchange for your site linking back to theirs. Link partners do not have to be limited to commercial sites. In fact, some of the best link partners are educational or information sites. As long as the site contains content that is related in some way to your site’s content, it can be a worthwhile link partner.
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