What is Article Marketing?

Article marketing is a fast, safe, proven method to attract new buyers. You write an article, and submit it to article directories, content publishers, e-groups and forums around the Web. You don't have to worry about spam filters because your customers come to you. You won't pay-per-click like adsense or banner advertising, and you instantly build trust in the hearts and minds of your target audience.

Successful internet marketers have learned that content gets into the mindset of potential buyers. When you provide content that a reader is looking for, it easily slips past the standard defenses against advertising. Why? Because, quite simply, your potential customer is searching for information on a specific topic, and you are supplying what they seek.

The World Wide Web was originally designed as place for people to share information. From its very early days, people have used this global network of computers to exchange content on myriad topics with people around the globe, around the corner, across the quad, or just down the hall.

Article marketing is how regular people get their message heard by (literally) millions of potential customers. It's a back to basics approach that cuts through the advertising and sales messages bleating at them from every corner.

Article marketing gives your target market exactly what they need, with no hype or jumping about. Just good solid information that entices your target market to act on your message.

Better than Blogging

If you create a blog, you still have to entice people to visit it. You have to get people to come to you. Article marketing allows you to post your content (along with a link to your site) on other people's sites, piggybacking on their marketing efforts. Let THEM attract visitors - while you benefit from their efforts.

Far and Wide

The Article Marketer service gives you a platform to spread your message far and wide. Simply write an article (or have one written for you) that explains some aspect of your business. Think of it like something you might read in a business journal, trade magazine or newsletter. Whether or not you write it yourself, you'll want content that your target audience wants to read.

Thousands of Outlets

As an Article Marketer subscriber, your article is sent to thousands of publishers around the world. These publishers work hard to attract subscribers in a particular niche. They put out newsletters, have active blogs, manage extensive opt-in mailing lists, and run well-travelled content sites. In order to succeed, these publishers need a steady stream of content for their audiences. That's where you come in.

Some of their sites have tens, even hundreds of thousands of loyal readers. Article marketing is how you, as an ordinary person, can tap into that deep, specialized target market. You don't need your own mailing list or tons of traffic to your site in order to succeed. Article marketing is the best, most certain, cost effective way to reach a specifically targeted pool of potential customers.

It's truly a win-win-win situation.

Readers get desired information

Publishers get necessary content

You get qualified visitors

What Do Publishers Want To Publish?

Start with the easy part. You know the kind of stuff you yourself DON'T like to read. You can be certain that a publisher won't be interested in that crap either. Someone just being a blowhard, articles that are just blatant advertisements for products and services, or the regurgitated "same ol' same ol'" that everyone has read 1,000 times before. That kind of stuff doesn't help a publisher keep subscribers happy. And it won't get you any traffic.

On the other hand, you know your prospective customers. You also know the kind of things you DO like to read. When you're surfing around the Net, you want to get some information, some helpful bit that answers a question in your mind.

What questions do your customers have about your business? What attracts them to you? What problems do you solve for them? Answer these questions and anyone who feels you have the right answer will contact you - potentially becoming a customer.

How Does it Get Out There?

Article Marketer helps both experienced authors and also first-time article marketers. If you're new at this, don't worry - we'll help you succeed. An extensive publisher network (presently over 69,671 people on 3,484 sites, directories, and lists) receives articles through our servers 24 hours a day, 7 days a week. Reach your specific market when you organize your articles using the most extensive list of categories available anywhere.

But I've Never Tried It Before? Can You Help?

Helping authors get their articles published is the hallmark of the Article Marketer service. This website is filled with information about how article marketing works to answer any questions you may have. You can take advantage of a ton of free resources like Article Marketer University, where you will learn the ins and outs of article marketing from well-respected professionals.

One of the most popular features is the thorough Diamond Assurance™ review process. Every article is reviewed by a real live human being before being sent to the harshest critics out there: the publishers you're trying to impress.

Professional article reviewers make sure that you avoid some of the very common mistakes that prevent articles from being published. You'll get specific feedback so that your article has the best chance of being accepted by the publishers around the net.

The Article Marketer system was built using scientific "Yahoogle-icious" processes that take all the hard work out of article marketing.

Honest, Honorable Marketing for Good Guys

Article marketing is known as the white-hat way to get noticed by the search engines and reach your target market. When your articles are published in newsletters, you get highly relevant links back to your site.

And these backlinks are the exactly what the Yahoogles crave -- fresh, relevant links from other popular sites.

There's been a thriving little underground community -- the "internet marketing experts" -- that really understands the power of this process. You may have heard talk about "bum marketing," "article submission," "writing article," etc...it's all about article marketing, and it works. And it's easy and affordable for any size business. Take advantage of this great opportunity and create your own online success.